How It Works
ZIP code to mailbox in the time it takes to pick up a coffee.
Your farm, finally turnkey.
Farm — realtor-speak for a neighborhood you mail repeatedly until homeowners know your name. Three steps to get yours off the ground.
Pick Your Neighborhood
Drop a ZIP code and a radius. We pull every residential property in the area from public address data.
Every Home, Reimagined
Our AI renders each property in golden-hour, listing-ready condition. You approve before anything ships.
Mailed With Your Brand
Your headshot, phone, and signature on every postcard. Printed and mailed USPS First Class. You just take the calls.
Built for agents who farm to win.
Generic farm mailers blur together. The homeowner who opens their mailbox has already seen a dozen “Just Sold” cards this month. Yours is different — it's about their home.
Pattern interrupt, not wallpaper
Homeowners tune out generic postcards in half a second. A mailer showing their own home, staged for a listing, stops the mail-sort reflex cold.
You arrive as an expert, not a salesperson
You're not asking them to list with you. You're showing them what a professional listing photo of their home could look like. That's value before the ask.
Cheaper than Zillow, higher intent
Zillow leads cost $40–80, go to multiple agents, and want to buy. These cost as little as $1.25, are exclusive to you, and want to list. Math favors the farm.
No design work, no list-building, no MLS pulls
Every piece of the workflow is already built. Drop a ZIP, approve the renders, mail. You stay in appointments, not Canva.
What lands in their mailbox
Not a flyer. A personalized, two-sided postcard showing the homeowner their own home — staged like a top-producer's listing photo. Your branding, front and back.
- Their actual street view, side-by-side with the AI-rendered listing photo
- Your headshot, brokerage, phone, and website — every piece of your brand
- A handwritten-style signature and a message that opens a conversation
- Printed on 6×9 stock and mailed USPS First Class — no handling, no trips to the post office
Why this beats what you're doing now
The math on farming has been broken for a decade. Here's where Scaped.ai fits.
| Scaped.ai | “Just Sold” Postcards | Zillow Leads | Door-Knocking | |
|---|---|---|---|---|
| Cost per contact | $1.25–$2.50 | ~$0.80 | $40–80 | Time |
| Response rate | 4%+ (benchmark) | 0.5–1% | n/a (they call you) | 2–5% per door |
| Exclusivity | Yours alone | Yours alone | Shared with 3+ agents | Yours alone |
| Seller vs. buyer intent | Sellers | Sellers | Mostly buyers | Sellers |
| Your time per contact | Minutes | Minutes | Instant dial | 3–5 min each |
| Pattern interrupt | Strong | None | None | Strong |
Response-rate benchmark from Scaped.ai contractor campaigns; traditional neighborhood-mailer rates per NAR direct-mail surveys; Zillow Premier Agent pricing per published industry data.
Response rate from Scaped.ai's active contractor campaigns; the same mechanics — personalized, property-specific imagery — drive the realtor use case.